LED Motion Ads Collection

Overview

Motion graphics ads created for outdoor LED screens across retail, FMCG, education, and food-service campaigns. Each ad was designed to capture attention in high-traffic environments through bold visuals, clear messaging, and motion optimized for LED displays.

The Challenge

The challenge was to create high-impact 6–15 second loops that could be understood quickly on large outdoor LED displays. The content needed to remain readable from a distance, stand out in bright outdoor environments, and work smoothly as a continuous loop.

Each campaign had a different goal from fast-food promotions and educational branding to FMCG product awareness requiring different pacing, messaging, and visual approaches.

The Solution

I designed and animated the ads in After Effects, using high contrast, large typography, simplified messaging, and focused motion to make each message easy to understand at a glance. Animations were also designed as seamless loops where required.

Each ad was exported according to the required LED screen resolution, aspect ratio, and file format for smooth playback on the display hardware.

Outcome

The motion ads were created for outdoor LED advertising campaigns across multiple industries, including retail, FMCG, education, and food service. The project gave me hands-on experience creating motion content specifically for large-format digital displays.