Xigi LED Visibility Campaign

Overview

Xigi Tech needed campaign materials that explained the value of high-visibility LED displays to business owners. I designed a multi-format awareness campaign including carousel posts, promotional posters, and LED motion ads to communicate visibility, motion, and business impact across social media and physical locations.

The Challenge

Create educational content that explains technical LED benefits in simple, visual terms for non-technical buyers across social media and physical locations. The content needed to work across multiple formats — Instagram carousels, standalone posters for print and digital use, and motion graphics optimized for LED display demos — while maintaining a consistent message and visual identity.

The Solution

Structured the campaign as a narrative sequence that guides potential clients through the value proposition:

• "Visibility Changes Outcomes" — establishes core value
• "If you blend in, you're forgotten" — identifies the pain point
• "Motion cuts through noise" — introduces LED as the solution
• "Engaged eyes = Engaged minds" — explains the benefit
• "Visibility drives business impact" — connects to business results
• Clear call-to-action with contact information

Design approach emphasized high contrast and bold typography for LED screen readability, minimal text per slide for at-a-glance comprehension, and an adaptable format that works equally well as social carousels, LED screens, and print materials.

Outcome

Used in client presentations, social media campaigns, and LED display demos. This project demonstrates my ability to translate technical features into clear, campaign-focused visuals across static and motion formats. The consistent visual language across all touchpoints — carousel, motion ads, and posters — creates a unified brand experience while adapting to each medium's specific requirements.