Hill Herbs Packaging System

Overview

Designed labels and packaging for Hill Herbs' herbal product range, including essential oils, food and wellness products, and utility items. The work involved creating a consistent visual style across different products and package formats while preparing the artwork for production.

The Challenge

The challenge was to maintain a consistent Hill Herbs identity across different products and package formats, including bottles, pouches, and jars. Each product also required clear information hierarchy and space for ingredients, usage information, certifications, and other required details.

The designs also needed to work across different shapes and sizes while keeping the packaging clean, readable, and suitable for print production.

The Solution

I developed a consistent packaging system using the brand's colour palette, typography, botanical elements, and logo placement while adapting the layouts to each product and package format.

Essential Oils: Clean bottle labels with clear product hierarchy, natural visual elements, usage information, and safety details.

Food & Wellness Products: Packaging for herbal tea, honey, and other products with clear ingredient, product, and usage information.

Wellness & Utility Products: Benefit-focused layouts with clear messaging and supporting product information.

The final artwork was prepared for print production, with product mockups created for client presentation and marketing use.

Outcome

The packaging artwork was prepared for production across multiple product categories and formats, including bottles, pouches, and jars. The project resulted in a consistent visual system that could be applied across the Hill Herbs product range while keeping each product clearly identifiable.